The Elephant Lovers’ Association (ELA) based in Thrissur, Kerala has opposed plans to use live elephants in Kochi Tuskers Kerala’s theme video.
The recent change in name has made the media specialists to think about using some live elephants in the promo video. But while the likes of Mahela Jayawardene, Muthiah Muralitharan and Brendon McCullum have been practising Kalaripayattu steps for the shoot in Mumbai with their trainer PB Subeesh, the part of tuskers playing any role in it seems unlikely.
It was at the initiative of the ELA that the Kerala Captive Elephant (Management and Maintenance) Rule 2003 came into force, which puts in place stern restrictions on using elephants for commercial activities.
The recent name change of the team following pressure from fans and the recent animal rights issues points out to the high level of social sense of the people of Kerala.
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